Feature Creep
Pursuing ideas irrelevant to the Minimum Viable Product- more often than not - wastes time for both designers and end-users. Designers should continually check whether the feature or product is serving to accomplish a design goal or not.
It's Never too Early to Test Ideas
Healthy communication with users in my target population during the ideation phase saved me time, grounded my empathy for users, and kept my designs on track. If I had a small frame or function I wanted feedback on, I sent the idea over to one or multiple users. While frequent testing isn't always possible with people in the target population, I believe this highlights the value of assessing designs internally.