Gigasearch is a consulting company specializing in a leading, data-management technology known as Elasticsearch. The website is the company’s primary portal for advertisement and conversions.
While working for Gigasearch as a UX/UI designer, I noticed users having issues navigating the company’s website. I approached the owners of the company to redesign the website and they gave me the go-ahead.
Team
Tenzin Woser (Dev & Design)
Sergio Horton (Copywriter)
My Role
Developer & Designer
Tools
Figma, HTML5/SCSS/JS
Timeline
Dec. 2020 - April 2021
(Approx. 3 months)
The top navigation links didn’t match user expectations of the content users would see after having visited the link.
Users wanted info about companyMost users navigated to the About link on our page but information they saw there didn’t have the depth they wanted.
While the conversion rate was not terrible, the owners wanted to increase the conversion rate by at least 2% with a redesign.